YOU DON’T LIKE SQUEEZING INTO STIFF PANTS.
So why box yourself in with website copy that doesn’t fit either?
You probably have 753 things on your plate, 41 tabs open and an embarrassingly high laundry pile, and writing a single line of website copy sounds worse than that time you accidentally liked your ex’s new girlfriend’s vacation photo from 2017.
Besides, you have no clue what to write anyway (and let’s be honest, your current website might stink a lil)...which is why you keep copy-pasting from that one Google Doc titled 'idk maybe this??'.
*Le Sigh*
Honestly? Binging your favourite Netflix show is probably a better use of your time.
Hi, I’m Danae — and I *could* start by telling you I write website copy that basically sells for you.
But hey….saying what everyone else is saying was never my thing (neither was wearing real clothes at home. EW.)
So let’s take a left and do this my way instead.
*puts jammies on*
I’m a self-proclaimed pajama-queen, middle (sandwich) child and I’ve yet to meet someone who eats more chocolate than I do.
I’ll go anywhere to have the best iced matcha latte in town, but don’t ask me to cook anything that requires more than 20 minutes in the kitchen.
My couch desk is full of random post-it notes, my browser history is a weird combo of sustainable yoga outfit shops and “what’s the best time to visit Cambodia” kind of questions, and my bookshelf is chronologically organised by Camilla Läckberg’s books (duh).
(here’s where it gets a lil braggy…)
Sometimes I feel like the smartest person on earth (I’m never humble, though most people think I am?!). When I think of badass taglines or when a brilliant idea strikes, I turn to my boyfriend and say “Isn’t this BR-IIII-LI-AAAA-NNT? **I** WROTE IT!”.
Which brings me to….
ummm....who she? isn't she a redhead?!
MY HIGH SCHOOL TEACHERS WARNED ME
I was born to write.
Which felt like a lot for 17-year-old Danae to process. So I did what any drama-loving teen would do: ignored them completely…and studied Pharmacy instead (yes, really).
Now, this is an About page, not my resume (thank God), so I won’t bore you with the full story of how I went from pharmacist → food photographer → copywriter.
But I will tell you this: writing somehow followed me everywhere. I even wrote for science magazines as a Pharmacy Writer (don’t even ask).
So, long story short, my teachers were right. Not about writing the essays or academic journals, but about writing words that actually move people — the kind that help creatives go from “IDK what I’m doing” to “HOLY FUCK, THIS IS EXACTLY WHAT I WANTED TO SAY”.
And that’s kind of my flex.
OKAY, LET’S CLEAR THIS UP
not Writing IN Pajamas
Because writing in pajamas? That’s normal (me, always).
But pajamas that write? Now that’s something you don’t see often (or, like, ever? LOL).
And you pay attention.
Because it’s sticky, unique and full of personality. Which is exactly what your copy should be to stand out and feel like no one else’s.
Lucky for you, that’s the kind of copywriting I specialise in.
AS IN: PAJAMAS THAT WRITE.
It’s Writing Pajamas,
ONTO THE FUN STUFF
You don’t have a:
b. Sales page for your offer
The “Do I need this chick?” quiz
(aka your official is-it-time-for-that-new-website-copy gut-check)
c. Website (or the one you have kinda sucks)
a. Welcome email sequence
b. Meet [your name]
c. Our Story
a. About [your name]
You say “I have no idea what to write” at least:
b. 3x/day
c. 10x/day (even in your sleep)
a. 1x/day
X gives you the ick.
X=
b. Writing about yourself
c. Writing. Full stop.
a. Marketing
b. 3 months
c. 6 months (...or longer, let’s be honest)
a. 1 month
Your About page starts with:
“Launch new offer” has been on your to-do for:
b. Someone else in your industry
c. Your mother-in-law (gurl whaaaat??)
a. That bro-marketer you followed back in 2021
Your website
sounds like:
YOU NEED A WEBSITE COPYWRITER WHO KNOWS HOW TO WRITE YOUR STORY RIGHT.
**AHEM, THAT’S MEEEE**
BOTTOMLINE
TRUTH OR DARE
But make it read-only, strictly from the couch, copywriter’s edition.
I’ll never not use hyphens because-I-love-hyphenated-anything (or parentheses. Always down for that personality shot.)
TRUTH
I have 17 tabs open in my browser right now (and 939 in OneTab).
TRUTH
Daily yoga followed by healthy snacks & chocolate smoothies by the pool sums up my dream life.
TRUTH
TRUTH
I once sent a song to the Junior Eurovision Song Contest. (and that’s all you’ll ever know about it).
DARE
To write conversational, personality-packed website copy (or launch copy or email sequences) that makes you the obvious choice to your ideal client’s eyes.
